Where Tradition Meets Trend – Welcome In
From Thoughtful Styling to Flawless Fit, We Craft Every Look to Reflect Your Unique Elegance.
About Us
Established on 2nd September 2012, Suhana has grown to become Varanasi’s No. 1 ethnic wear store. We offer a diverse collection of sarees, suits, lehengas, kurtis, and suit materials, blending the richness of Indian tradition with the speed and flair of modern fashion.
Founders & Legacy Mr. Govind Ahuja & Mr. Mahesh Poddar
With over 50 years of combined experience in the garments industry, our founders bring deep industry knowledge, strong vendor relationships, and a passion for delivering excellence in ethnic fashion. Their vision gave birth to Suhana in 2012 as a platform to celebrate Indian heritage while driving innovation in retail.
Our Uniqueness
We specialize in fast fashion for ethnic wear, ensuring the newest trends and seasonal styles are always available—without compromising on quality, comfort, or cultural value.
Our Mission
Beyond clothing, Suhana is committed to generating employment and empowering artisans and weavers across India. Every outfit sold supports a chain of skilled workers and promotes sustainable, local craftsmanship.
Leadership – Carrying the Legacy Forward
Today, Suhana is passionately led by the next generation:
👤 Sourabh Ahuja – MBA in Retail Management
👤 Shreesh Poddar – MBA in Marketing
Building on the strong foundation laid by their fathers, Mr. Govind Ahuja and Mr. Mahesh Poddar, Sourabh and Shreesh bring fresh perspectives, modern retail strategies, and a deep commitment to innovation, ensuring Suhana continues to thrive as a symbol of ethnic fashion excellence.